However, as Scott points out, one cannot generalize on such facts in the case of blogging or for that matter any online service that provides content in the form of text, images, audio or video as the Web has been around for more than a decade and most content online is still free. Also, the paid media business models such as newspapers and magazines have lost considerable amount of audience to the free ad-supported online media.
According to Scott, only those content providers such as Seth Godin and Darren Rowse, whose content is equivalent to what one may get from a paid consultant, can take advantage of the subscription based business model.
Also, only those blogs/websites with a decent amount of popularity can take advantage of this business model as content behind pay walls are hard to get linked to from other websites/blogs and definitely impossible to get indexed thereby resulting in a poor readership. » Continue reading
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